With their iconic #ShareTheLoad campaign, Ariel has led the conversation on equality within households and has created behaviour changing conversations year after year. In a riveting ad film this year, Ariel India asks a very significant question. Why is it easier for men to divide household chores with each other, but not with their wives? #Collab #SeeEqual #ShareTheLoad | Mad over Marketing (M.O.M)
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Ariel #ShareTheLoad furthers the cause of equality within households by highlighting a startling truth - household chores are coming in way of women getting enough sleep and rest. This time, we urge men to wake up and #ShareTheLoad for equal sleep. | Momspresso
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Adversestories | Decoding Marketing & Advertising on Instagram: "Ariel’s Share The Load campaign, launched by BBDO India, was meticulously planned through deep consumer research revealing that 76% of Indian women felt laundry was solely their duty despite working. The insight: gender bias starts at home and passes generationally. Marketing ideas blended storytelling, celebrity voices, PR stunts, and on-pack QR codes driving pledges. Over 18 million men pledged, child gender bias dropped from 67%
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