Product analytics is the process of analyzing how users engage with a product or service. It enables product teams to track, visualize, and analyze user engagement and behavior data.

Oct 14, 2025 · Product analytics is the process of collecting and analyzing data on how users interact with your product. It helps teams make informed decisions to improve the product and drive growth.

Learn what product analytics is, how it differs from marketing analytics, and how to build an effective workflow. Plus: A/B testing tips, team training strategies, and platform selection criteria.

The Guide to Product Analytics taps dozens of product leaders (from companies like Google, Twitter, and LinkedIn) to break down how PMs can use product analytics to drive product-led growth.

Product analytics lets your team track, visualize, and analyze real-time engagement and behavioral data so you can optimize your complete customer journey.

What Is Product Analytics? Product analytics is the process of analyzing how users interact with a product or service. Companies use product analytics platforms to track metrics, analyze KPIs, and …

Nov 19, 2025 · Product analytics is a focused approach to understanding in-product interactions, usage trends, and behavioral patterns within digital products. It helps product managers make informed …

Jul 17, 2024 · Learn how to implement product analytics, track key metrics, and improve UX with this comprehensive guide for product managers.

Apr 29, 2024 · Product analytics describes the practice of leveraging user data and behavioral insights to inform strategy, drive innovation, and optimize the customer experience.

Aug 27, 2025 · Product analytics is the process of gathering and transforming user-level data into insights that reveal how customers interact with specific products.