Discover new beauty product reviews, hair ideas, makeup looks, and skin-care advice, plus tips, trends, and more from Allure, the first and only dedicated beauty magazine.

Here, 357 new Allure 2024 Best of Beauty Award winners that—you have to admit—look so good with a splash of red.

The winners are ready for their close-up. See the 70 hair, makeup, skin-care, and body products your fellow beauty lovers can't live without and deemed worthy of a 2025 Allure Readers' Choice Award.

At Allure, we believe that makeup and hair are significant art forms, that “anti-aging” is a terrible idea, and that everyone’s beauty deserves to be included and celebrated.

And the 2025 Allure Best of Beauty winners are... see all of the skin-care, hair-care, makeup, nails, and fragrance products that we awarded our coveted little red seal.

Discover Allure's Best of Beauty-winning products in every category: hair, skin-care, makeup, fragrance, and more.

Read more about Allure Magazine from Allure, and discover new ideas, makeup looks, skin-care advice, the best beauty products, tips, and trends.

Sep 16, 2025 · At Allure, we know there's no easy way to navigate the search for the perfect fragrance, particularly in our pursuit of naming the very best scents of the year.

Sep 16, 2025 · To determine the Best of Beauty Hair winners, Allure editors and contributors test thousands of hair-care and styling products over many months, evaluating each formula for its …

May 15, 2025 · Behold, your top picks for cleansing, treating, and moisturizing your skin. Whether tried-and-true or brand new, Allure Readers' Choice Awards 2025 winners won your allegiance and votes.