Google's Keyword Planner now offers city, region, and device-level forecast breakdowns, giving you deeper insights for ...

TikTok's reported plan to launch a separate app in the U.S. could disrupt ad targeting and user data continuity.

Google's AI is filling gaps in People Also Ask results, raising both visibility concerns and content creation opportunities ...

Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer ...

Google today released the June 2025 core update. Google said this core update “The rollout may take up to 3 weeks to complete ...

Want better ROAS from Performance Max? This audit checklist gives you the levers to pull – across campaigns, creatives, and ...

Google research shows ads of the future won’t be placed. They’ll be written live by LLMs, shaped token by token through ...

Google Ads will require phone number verification for message assets starting August 1st, or those assets will be disapproved ...

Google's latest proposal to EU regulators could reshape how search results are displayed, with potential ripple effects for ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Strategy in 2026 means meeting users where they scroll, swipe, and trust. These realities show how discovery is being ...

Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated ...