The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

For long, it was alleged that the government wanted BARC to be the only agency involved in audience measurement. Through the proposed amendments, the I&B ministry is seeking to change the narrative.

Hollywood makes hundreds of films, so many that we can miss a few hidden gems that get overshadowed by blockbusters and award ...

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

The firm is exploring the feasibility of multiscreen measurement with several partners, including DTH and cable operators as ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Ishan Chatterjee has been elevated to CEO of JioStar's sports business, overseeing TV and digital operations, including key ...

Gupta becomes seventh chief executive of the ICC after a global search; JioStar elevates monetisation head Ishan Chatterjee ...

The real value of DAI isn’t just inserting ads. It’s scaling that capability across every viewer, device, and platform ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

Union Ministry proposes amendments to TV rating guidelines to democratize and modernize system for accurate and inclusive audience measurement.