Even if an actor has made it into the spotlight, that doesn't mean they can't be pushed out of it. Not everyone gets a second ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...