Concrete findings on how effective QR codes are at driving ad interactions are now available, and some industry best ...

Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page ...

On Tuesday, Magnite announced it had acquired Streamr.ai, which specializes in developing AI-generated assets for small ...

Transaction IDs can benefit the ecosystem, but not if they cause information asymmetry. Solutions need to reduce bad ...

Private equity firm Vitruvian Partners backs DeepIntent with $637 million bet on programmatic privacy-compliant health care ...

On Tuesday, video ad platform Pixability launched its own agentic product, which will help marketers more quickly identify ...

Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making ...

GAM's dinner with ad agencies sparked speculation that Google is divesting its SSP. But Google says it's part of the trend of ...

Four years and several lawsuits later,, CEO Joanna Drews is more than ready to get HyphaMetrics moving forward again.

Incubeta acquired RocketSource, a consultancy that helps advertisers understand customer behavior using data science and ...

Google can’t stop catching fines in Europe; Roblox game developers might finally get a cut of a revenue; and eBay is getting ...

AI marketing company Cognitiv updated its contextual targeting tool, ContextGPT, to provide brands with more relevant and ...