Ford of Europe has announced that it will call the production version of theSAV concept (shown) the S-Max. This naming convention follows in the footsteps of Ford’s C-Max, which itself was a concept ...

Ford is reshaping its European strategy after years of losses, shrinking its passenger car lineup while focusing on electric crossovers and its strong Ford Pro commercial vehicle business as ...

Ford CEO plans to restart European passenger car development after years of cuts. Dealers say model variety is lacking, especially as EVs fail to meet expectations. Ford has dropped key nameplates ...

Ford’s F European business has been under pressure for the past few years. Passenger vehicle demand has been weak, electric vehicle (EV) adoption has moved slower than expected, and ...

Ford plans to cut almost 4,000 jobs in Europe over the next three years, about 14% of its workforce in the region, as the carmaker faces slowing demand for electric vehicles and rising competition ...

Forbes contributors publish independent expert analyses and insights. U.K.-based Neil Winton covers the European Auto industry. Ford Europe’s market share has been sliding now for about 10 years as it ...

Ford’s recent cuts to its European lineup have left both dealers and longtime customers unsettled. The departure of familiar nameplates like the Fiesta hasn’t just marked the end of an era, it’s ...