Adtech video game company Overwolf doubled its ad revenue from $50 million in 2023 to $100 million in 2024, signaling Overwolf’s position among brands trying to navigate the widely untapped in-game ...

Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...

Saudi Arabia’s new artificial intelligence company, Humain, has formed a division to work on advertising, video games and film, as the kingdom strives to become a global leader in technology. Steve ...

WebFX reports on five advertising trends from the 2026 Big Game, emphasizing mass relevance, celebrity endorsements, creativity, AI usage, and omnichannel storytelling.