Amazon Prime Day 2025 begins tonight at midnight on Tuesday, July 8 and will last until the end of Friday, July 11. Don’t miss big deals on electronics, kitchen goods, furniture, and more, during the longest Prime Day yet. To participate, all you need is to get a Prime subscription by signing up for Amazon Prime for free (30-day free trial).

This is the first time Amazon’s membership deals event runs for four days. The deals could give the digital economy a big boost.

Online spending is expected to surge to $23.8 billion across U.S. retailers during a 96-hour Amazon Prime Day event this week, according to an Adobe Analytics forecast released on Monday, as shoppers seek strong discounts on back-to-school gear ranging from apparel to electronics.