Subscription TV company Sky Sports has scrapped its new TikTok account targeting female sports fans after just three days, after the style and tone of its videos faced backlash.

Sky Sports’ attempt to boost its popularity with young, female fans backfired spectacularly over the weekend after a furious ...

More institutions, both on the collegiate and high school level, need to officially establish women’s wrestling teams to ...

The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...

IOC prepares to ban transgender women from female Olympic events following scientific review showing permanent male physical ...