Confirmation bias is the tendency to seek out or favor information that supports what we already believe while ignoring ...

Debates are no longer limited to politicians, high school clubs and awkward Thanksgiving conversations. You probably know we just stated the very obvious unless you've gone sans social media for the ...

What would you think if your best friend, who texts you almost daily, hasn’t been in contact for over a week? Let’s say that you’ve texted, emailed, and even called her. Still no response. Would you ...

People can reject misinformation if they experience cognitive dissonance and need to choose between what they believe and ...

Confirmation bias can sabotage product development. When product teams form a hypothesis about what users want, they start filtering all incoming information through that lens and ignoring or ...

One of my favorite terms is “confirmation bias.” The term describes the human tendency to believe anything that conforms with beliefs we already hold thereby reinforcing those beliefs as being true.