Peer pressure is a proven social motivator, and seeing a friend or colleague succeed at a task can boost individual effort. Researchers at the New York University Tandon School of Engineering probed ...

Virtual peer pressure generated by a computer simulation can boost individual effort and may be as motivating as actually seeing a friend or colleague succeed at a task, a new study has found. Peer ...

Seeing a friend or colleague succeed at a task can boost your effort, says a new study, adding that virtual pressure from a computer-simulated peer can also be motivating. Seeing a friend or colleague ...

Peer pressure is a proven social motivator. Researchers probed this decidedly human attribute and found that not only is virtual pressure from a computer-simulated peer just as motivating as the real ...