Traditionally, one of the core concepts of sales and marketing has been the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement and ...

The potential value a celebrity investor can bring to a consumer company, beyond just writing a check, is obvious: marketing and promotion. But that value is less clear when it comes to backing B2B ...

The changing buyer’s journey presents emerging challenges for B2B companies, but with those challenges come new opportunities to connect, convince, and convert. The Fast Company Executive Board is a ...

In recent years, buying habits have shifted in favor of self-service purchasing options across both B2B and B2C groups. The ability to conduct one's own self-discovery and make purchases online with ...

Content marketing has always been an effective way to attract and retain customers by creating and distributing content that's relevant to them. That's also true for B2B companies. However, because ...