Jewellery retail brand Tanishq has withdrawn an ad for its Ekatvam collection after a group of social media users branded the ad "anti-Hindu" and called for a boycott of the brand. In the film, a ...

Conceptualised by Kommune, the film centres on a quiet, reflective exchange between the couple, exploring familiarity, ...

An advert from the Indian jewellery company Tanishq recently became the subject of intense social debate because of its creative depiction of an inter-religious household. Tata Group ultimately pulled ...

Advertising Agencies Association of India (AAAI) disapproves the targeting of the recent Tanishq ad featuring an inter-faith couple. The threats against Tanishq as well as its employees, which led to ...

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Could the possible fallout of such controversies be a more careful evaluation of the creative brief, in future? How much should the brief change to have the necessary guard rails, and more importantly ...

The TVC uses the premise of remarriage as the backdrop for the brand's contemporary range of wedding jewellery. With the film, the brand is targeting young women who are looking for differentiated ...

Indian jewelry brand Tanishq has withdrawn a commercial featuring an interfaith relationship from social media and television following a backlash online. The 45-second advertisement for the “Ekatvam ...

In a blend of old-world charm and contemporary panache, Tanishq, India's premier jewellery retailer from the house of Titan, introduced the last campaign of 2024 in December titled ‘Celebrate Your ...

New Delhi: This Women’s Day, Tanishq has launched ‘Her Choice’—a film that challenges conventional notions of empowerment and celebrates a woman’s right to define her own path. Conceptualised by ...

NEW DELHI — The ad was meant to portray interfaith harmony: a Muslim household preparing a Hindu-style baby shower for their Hindu daughter-in-law. The tagline read, "A beautiful confluence of two ...