Comcast’s acquisition of French video supply-side platform StickyAds on Monday will give its video ad tech division a serious boost. Comcast’s video ad server FreeWheel will be able to streamline the ...

Comcast‘s FreeWheel online-video division has acquired StickyAds.tv, a French company that provides tools and a private exchange for video publishers to sell ads programmatically, it announced Monday.

In a move that strengthens its programmatic video capabilities, FreeWheel, a Comcast Platform Services company and provider of premium video ad management solutions for the world’s largest media and ...

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