In June, Snapchat announced that more than two-thirds of its video ads are viewed with the sound on. This announcement was considered a not-so-subtle jab at competitor Facebook’s track record on sound ...

37% of Snapchat users aren’t on Facebook daily. 50% have already made an in-app purchase of some kind. While the worlds of apps and mobile games are often compared competitively, gamification and M&A ...

397 brands such as Lyft, Pepsi, Exxon, and Olay bought video ads on Snapchat's 52 Discover channels between November of 2017 and January 2018, according to a new study by MediaRadar, an ad ...

Advertisers are turned off by image-messaging app Snapchat and show much greater preference for rival Instagram, the Facebook-owned app with 1 billion users worldwide, per a survey by financial ...