Small Business Saturday (November 29, 2025) has become more than a single shopping day — it’s a chance for retailers and restaurateurs to connect with customers who value supporting their community.

For small businesses, connecting with the local community can be one of the most effective ways to build brand loyalty and drive sustainable growth. Yet, many overlook powerful local marketing tactics ...

When I shop small, I receive a friendly welcome! Guided help at local stores actually makes me buy items and a little for myself. All of these little joys are part of the one-on-one shopping ...

MORGANTOWN, W.Va. (WBOY) — On Black Friday, hundreds flock to malls and large retailers for their holiday shopping, but on Saturday, the big chains take a back seat, and the spotlight shines on the ...

Forbes contributors publish independent expert analyses and insights. Alison Coleman is a U.K.-based journalist who covers entrepreneurs. For small, independent retailers, the festive season is the ...