As is human nature, if we know the preferences of a group leader, we’ll tend to conform to that preference. If you’re a group leader or care about making better decisions, that’s a problem. However, ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

One of the most famous experiments in social psychology took place in the early 1950s. Solomon Asch, a professor at Swarthmore College, gathered together groups of young men for what he told them ...

A recent study published in the journal Nature Human Behavior examined why people follow rules. Rules are fundamental in maintaining a stable social order and fostering cooperation. Rules shape daily ...

Social psychology studies how people think, feel, and behave in social situations. Students are introduced to central topics in the subfield, such as mass psychology, conformity, stereotyping, ...