This ad's fast-and-loose approach to protest imagery—turning real moments into an opportunity to celebrate commerce—sounds a discordant note.

Two bottles of Coca-Cola and a bottle of Pepsi. Soeren Stache/picture alliance via Getty Images (Soeren Stache/picture alliance via Getty Images) Pepsi not only used the Coca-Cola polar bear ...

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...

The polar bear may be seen as Coca-Cola's spirit animal, but Pepsi makes a play for the furry character in a new Super Bowl commercial. The ad, which is titled "The Choice" and debuted online Thursday ...

The biggest advertising moment of the year arrived with Super Bowl LX, and while many viewers online complained about the quality of the commercials, particularly brands’ over-reliance on celebrity ...

The results of Ipsos' Super Bowl ad recall survey make for deeply uncomfortable reading for many of the brands that committed their budget and teams to a 30- or 60-second spot.

The initial launch of PepsiCo’s prebiotic cola for its flagship brand is coming next week. Pepsi Prebiotic Cola is premiering on Black Friday, Nov. 28, with Original Cola and Cherry Vanilla varieties.