Bacardi Travel Retail (GTR) staged a multi-channel activation for Patrón tequila coinciding with Virgin Atlantic ’s new ...

The power of Patrón Tequila is undeniable. The brand started in the late 1980s and worked for decades to build around the idea that tequila could be and should be considered a “premium” product (and ...

On shelves now and rolling out across global markets this fall, this revitalized design will be reflected across the packaging and bottles of PATRÓN Tequila's core portfolio: Silver, Reposado, Añejo, ...

In a promotional video, Mexican F1 driver Sergio "Checo" Pérez joined forces with Patrón Tequila as he looks forward to being "the first Mexican driver to reach the final podium." The clip premiered ...

, Patrón Tequila confirmed that it was temporarily blocked from exporting tequila in mid-February amid a dispute with regulatory authorities. The issue came to a head after the tequila brand announced ...

Something called National Tequila Day happened this past weekend, and one PR hack or another asked us to write about it promoting some brand or other. No go. However, it does give me an opportunity to ...

It’s not easy to get to where they make Patrón tequila. The Hacienda — a sprawling campus of Spanish colonial buildings encompassing the distillery, bottling plant and world headquarters of this ...

Tequila is starting to demand the treatment usually reserved for scotch whiskies. French crystal maker Lalique, who has previously created special bottles for Macallan, has teamed up with Patrón ...