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40 years later, Transformers 'kills' Optimus Prime all over again

40 years after 1986's Transformers movie, the franchise has decided to kill Optimus Prime once again following a major Matrix of Leadership twist.
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Transformers War for Cybertron Optimus Prime Debuts from Hasbro

Return to the war-torn planet of Cybertron as Hasbro is taking collectors back with a brand new Studios Series figure. Optimus Prime's portrayal in the hit video game War for Cybertron is a bold ...