Buying online is commonplace among American industries, but it has been slow to come to media buying. Now, three top agency companies have banded together to develop an online media buying system that ...

The practice, wherein agencies both buy and resell media to clients, is proliferating despite many marketers lacking concrete ...

As far as ad industry digital media-buying milestones go, Wednesday's first-ever agentic media buy may or may not be up there with the industry's first-ever digital banner ad buy, but according to its ...

AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit. Agencies across the industry, from giants like WPP to indie shop ...