To that end, Meta is redesigning its Partnership Ads hub within Meta’s Ads Manager to make it easier to manage creator-made content. This includes enhanced audience filtering capabilities so ...

At its global “Conversations” conference in Miami on Tuesday, Meta announced several updates to its advertising offerings, including centralizing the ad-creation process within Ads Manager, and ...

Meta’s new Google Tag Manager template simplifies Pixel setup, making cross-platform tracking faster and more consistent for ...

Meta will begin rolling out ads on Threads to all users globally from next week, extending the monetisation of the text-based social platform launched on July 5, 2023. The move builds on an initial ...

At its IAB NewFronts presentation on Thursday, Meta highlighted a mix of new ad display options and creator tools designed to prioritize advertising on Reels, forging partnerships between creators and ...

Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns. Meta is rolling out ads on its Threads app, targeting a ...

Today’s digest covers OpenAI testing an Ads Manager and preparing its Agentic Storefronts feature, Meta being expelled from IAB Sweden while it plans major staff layoffs, and TikTok investors facing a ...

Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, is one of the first ad tech partners to build on Meta’s newly released Threads API.

Every week, thousands of media buyers perform the same ritual, opening Meta Ads Manager, scanning metrics, and deciding which campaigns and ads were winners and which were losers. If ROAS is positive, ...

The hyperbolic reaction is understandable—maybe even justified. With 3.43 billion unique active users across its platforms around the world, and an advertising machine that brought in $47.5 billion in ...