Even as the economy sputters, marketers continue to spend on video advertising. With analyst and research firms like eMarketer and Forrester projecting tremendous growth in online video advertising, ...

Given the challenges of survey research detailed above, it is worth considering other approaches to measuring news consumption – especially when it comes to getting news online. One possibility is ...

Measuring interactivity may gauge the ability of a video ad to capture the user’s attention, but it’s another task altogether to discover how much of that attention is converted into brand lift or ...