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Lego Unveils Smart Play

Lego debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the M...

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LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets

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Lego Star Wars Smart Play sets at CES 2026

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Lego’s new ‘digital bricks’ could limit children’s imaginations, experts fear

Lego has unveiled new digital “smart bricks” that light up, emit sounds and respond to movement in its “most revolutionary innovation” in nearly 50 years.

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I tried Lego’s new Smart Brick Star Wars sets, and they’ve impressed a lifelong fan

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Lego Smart Bricks Light Up With Jedi Magic In Coming Star Wars Set – and I'm Obsessed

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Cat Peach suit and Frozen Tower LEGO Super Mario casual review

Cat Peach Suit and Frozen Tower Expansion Set Review by Bricks 'O' Brian! Discover another wave of Super Mario lego sets, this time starring Princess Peach! From the clouds to the castle grounds, you'll find plenty of secrets in this August 2022 wave of sets.

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'LEGO Frozen' special with Kristen Bell, Idina Menzel, Josh Gad coming to Disney+: Watch trailer!

LOS ANGELES -- Disney and The LEGO Group have unveiled the trailer for "LEGO Frozen: Operation Puffins," a new animated special coming to Disney+ on October 24. "LEGO Frozen: Operation Puffins" takes place after the events of "Frozen," following sisters ...

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"LEGO Frozen: Operations Puffins" To Release on Disney+ Next Month

Disney has announced that the LEGO Group and Atomic Cartoons have produced a new “Frozen” LEGO special called “LEGO Frozen: Operation Puffins,” which will release on Disney+ on October 24, 2025. This new special will take place between “Frozen ...