On January 1, 2021, Kia Motors unveiled a completely new brand logo, abandoning its traditional oval design. This shift—from a rounded emblem to an angular, more charismatic style—was more than just a ...

Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get started on Jaguar’s infamous rebrand that was all over the internet at the ...

A prancing horse. A leaping jaguar. A three-pointed star. Most of us not only recognize these symbols and the brands they represent, we likely have an emotional reaction (good or bad) to them. Logos ...