Japan’s kawaii culture is more than cute—it’s a global movement reshaping fashion, branding, and emotional connection.

“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

Some people might celebrate their 50th year with a grand party or a shot of botox, but Hello Kitty has chosen to celebrate her half-century with a new line of shoes. The three-piece collection has ...

Pink globalisation, the spread of cute goods from Japan to other parts of the industrial world, has been a stronghold of consumption in the late 20th and early 21st centuries, particularly with Hello ...

Renowned tennis star and two-time US Open women’s singles champion, Naomi Osaka has certainly had an eventful week. A few days after playing her final match, the 22-year-old took to her Instagram to ...

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