Marketers must evolve how they handle short-term selling tactics — a primary focus of brand activity during this recession — or they risk their brands becoming generic, according to the latest white ...

The agency is tasked with helping the brand set a clearer strategy for expanding its market share from China's tier-two and three cities, nationwide. It is the first time local brand Jasonwood has ...

The assignment will include the roll out of TV, print, outdoor, digital and point-of-sale executions. JWT Beijing began working with COFCO four years ago. Since then, the agency has been assigned to ...

Are you a print subscriber? Activate your account. By Ann-Christine Diaz - 4 hours 3 min ago By Alexandra Jardine - 4 hours 33 min ago By E.J. Schultz - 22 hours 48 min ago By Adrianne Pasquarelli - 1 ...

Beirut, 16 January 2014 JWT announced today the launch of a new client offering, full-scale PR services for companies in the Levant region. At the same time they also announced the appointment of ...

Close on the heels of the Power and the Glory survey, which studied the Global Indian, JWT Brand Chakras’ latest study focusses on the payoffs that mothers want from their children and vice-versa. The ...

New brand positioning, architecture, name, visual identity and enterprise site developed for the global agricultural company TORONTO, Oct. 16, 2018 /CNW/ - Global agricultural company Pyxus ...

At the Effie 2008 awards held in Mumbai, JWT India was named the Effie agency of the Year for the 'Lead India' campaign it created for Bennett, Coleman & Co. The creative agency also bagged the Grand ...

Kraft Foods has yanked about $200 million worth of its business from longtime agency JWT, with roughly $165 million of it going into review. Creative duties on its $40 million Lunchables account will ...

NEW YORK -- They cruise the mean streets of Miami, talking about the virtues of smooth skin. During blood-and-guts-filled shootouts with bad guys, they discuss "backne." They are Flex and Zephyr, two ...