AdWords Scripts -- those lines of code that tell AdWords accounts how to edit functions like creating or automating new campaigns -- can become very useful, per Rebeka Alverez-Heck. She explains how ...

AdWords rules that automate AdWords campaign bids to some extent by determining when a keyword should increase or decrease in value can save time for search marketers who are managing many accounts.

Large or small, if your company is using online video you can't afford to neglect YouTube. As the biggest video site by far and the second-biggest search engine, it's a great way to get your message ...