Horlicks is a market leader in South and East given its strong 'Nutrition Credentials' and 'Mother's Trust' which drives the brand in these markets. The story though is very different in North-West ...
Horlicks has introduced its latest offering, ‘Horlicks Kids, Chocoland’, a fun and nutritious chocolate-flavored addition to its range, aimed at young families. To celebrate the launch, the brand is ...
The campaign, conceptualised by FCB Ulka, features children pursuing their passions of dancing, playing tennis, football and academics with a hunger of growth. The campaign further aims to enlighten ...
Glaxo SmithKline has rolled out an integrated marketing campaign for Horlicks to promote the brand proposition that Horlicks is an enabler of change for a better childhood. Since 2005, Horlicks has ...
Horlicks is set to begin the second year of its National School programme – Horlicks Wiz Kids 2005. School children from 250 schools have been invited and would be participating in the city finals ...
The UK advertising watchdog, Advertising Standards Authority, raps GlaxoSmithKline fot its Horlicks ad that claims children become ''taller, stronger, sharper" if ...
Malted drink brand Horlicks highlights the stress students in Kota (a hub for coaching centers for entrance examinations to various colleges) have to go through and encourages their families to be ...
The year was 1988. Yes, exactly 30 years ago. I was then an account executive at HTA Delhi, just assigned to the Horlicks account. Being put on to the Horlicks business was actually very prestigious: ...
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