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Hello has a distinct “naturally-friendly™” lifestyle positioning with strong appeal among younger consumers and across broad segments. Hello’s products, which include adult and kids toothpaste, mouth ...

The strategies of going premium, targeting niches and acquiring new brands along the way seem to be working for Colgate-Palmolive when it comes to oral care products -- the latest being its planned ...

Hello Products is dropping several new collections that span from oral care to personal care. These new launches, which come on the heel of the brand’s expansion into Canada, are focused on being both ...

Craig Dubitsky is behind some of the most disruptive CPG brands of the last decade — he founded the Hello oral care and Eos lip balm brands and was an early investor in cleaning brand Method. But ...