”Formal dresses for prom.” ”Prom dresses Massachusetts.” ”Prom stores near me.” The 2024 prom season is in full swing, and lots of eager teens and their parents have been Googling these phrases to ...

Tis the season for prom dress shopping. That’s right. The longstanding prom tradition is coming up for many high schools, and for many students, what to wear may matter more than who they land for a ...