Junk food adverts are banned on television and online starting on Monday as part of a drive to tackle childhood obesity.

The Irish Heart Foundation has called on the Government to match new regulations in the UK banning daytime TV and online adverts for junk foods, in what the British government called a "world-leading ...

The ban -- targeting ads for products high in fat, salt or sugar -- is expected to remove up to 7.2 billion calories from children's diets each year, according to the health ministry.