Online Ethnography, also known as digital ethnography or mobile ethnography, refers to a form of qualitative research that relies on digital devices (laptop or Smartphone) to capture insights from ...

Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding of your customers and the business itself. The ethnographic work at my company, Intel, and other ...

Traditional ethnography focuses on identifiable cultural groupings of individuals and, through a process of observation and participant interviews (among other techniques), the researcher explores the ...

Design inspired by observing real people living their real lives is not new. Designers-of products, fashion, service, space, or media-have long relied upon their observation of the world to understand ...