Many marketers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many marketers feel that their product line won’t support a DRTV ...

PLYMOUTH MEETING, Pa., Oct. 25, 2010 (GLOBE NEWSWIRE) -- Medical Alarm Concepts Holding, Inc. (OTCBB:MDHIE), manufacturer of the MediPendant™, the first fully-monitored medical alarm system that ...

Catalogers and retailers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many marketers feel that their product line won’t ...

Portland, Ore. - Brand DRTV Advertising Agency Atomic Direct has received two awards from Jordan Whitney Inc.: one for “Best-Branded Short-Form”, and one for “Best Self-Protection Infomercial”. Jordan ...

Depending on who you ask, the infomercial industry could be worth anything from $200 billion, to $250 billion, or even $300 billion. Whatever the number, that’s pretty big. And as Jon Nathanson (now ...

Depending on who you ask, the infomercial industry could be worth anything from $200 billion, to $250 billion, or even $300 billion. Whatever the number, that’s pretty big. And as Jon Nathanson (now ...

If for no other reason than the fact that writing and reading about the iPhone 5 has become downright tiresome at this point, it is worth remembering how most people still communicate on their mobile ...

Out of the total adult population of Americans, 63% watch some form of DRTV advertising, translating to a customer base of 136.2 million viewers, according to a study by the Electronic Retailing ...

Kevin Harrington, who invented the modern infomercial in 1984 (brands sold in the early years included Ginsu Knives, FoodSaver and Tony Little Fitness) has seen the evolution of this ad format. The ...

Opinions expressed by Entrepreneur contributors are their own. Most of us have heard of the ThighMaster, the Snuggie or the Ginsu Steak Knives as overnight success products that have amassed millions ...

SAN FRANCISCO, Oct. 25, 2010 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer global distributor and marketer of consumer goods and products, announced today the Company ...