As any reputable maker of Motown box sets or New Age compilations of waterfall noises will tell you, it's not easy getting peoples' attention. That, of course, is why any self-respecting album should ...

Before “influencer” was a job title reserved for the likes of social media personalities marketing different products to folks scrolling aimlessly at home, infomercials existed to turn us into suckers ...

Sonic Mania Plus is nearly upon us, heralding in the "deluxe" version of the 16-bit Sonic the Hedgehog homage. To hype fans for the return of Ray and Mighty, Sega released a trailer mocking the trends ...

As we've written many, many times before, Sonic's current social media and marketing team is knocking it out of the park. If you need evidence of this fact, look no further than the newly-released ...

Washboard abs, stain-free carpets, and the ability to dice a tomato with a playing card: Do these promises sound familiar? These are just a few of the claims made by some of the world’s most ...

Welcome back to Backspin, a video series where equipment editors Jonathan Wall and Andrew Tursky (that’s me) take a look back at famous golf-related videos from the past. The featured video this week ...

Just when it seemed the Kardashians had conquered every possible marketing format, mother-daughter duo Kim Kardashian and Kris Jenner have resurrected another advertising formula: the ’90s-style ...

Come for the concept, stay for the blatant, Simpsons-esque audio dubs of 'kickball' in place of 'baseball'—all while yearning for a Fred McGriff cameo. [youtube Come for the concept, stay for the ...

ON AIR: JW Anderson’s latest campaign, JWA-TV, takes inspiration from tele-shopping and infomercials. The campaign is a three-video series with a focus on the brand’s signature handbag families, the ...