A new Dubai-based company called Storyfied Ventures dedicated to strategic partnerships between brands and entertainment ...

Branded entertainment executives Anthony Damianakis and Pete Fergusson are launching an ambitious startup called IPX headquartered in Dubai, with offices also in London and Sydney. The innovative ...

Purpose is practical. It helps determine which partners to engage, which stories to tell and which experiences deserve the spotlight. When you root every action in why the brand exists, the narrative ...

When brand partnerships in shows and movies are expertly done, they take a project to the next level. TheWrap’s first-ever Brand Integration Power Players List celebrates the marketing gurus, industry ...

New York City-based creative studio Versus (The Choice is Yours, Where is Private Delaney?) has appointed long-time branded entertainment exec Michele Fino as its head of content partnerships. Fino ...

Vicarius announced today that it has been nominated for Best B2B, Branded Entertainment Video & Film in the 30th Annual Webby ...