Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Behavior rarely fails because people don’t care. It fails because the system quietly makes the right behavior too hard to ...

Este articulo también está disponible en español. In 1968, Stanford Research Institute scientists Elmer Robinson and R.C. Robbins produced a landmark study for the trade association American Petroleum ...

Starting and sticking with a healthy lifestyle is tough. It's a complex proposition with multiple dimensions. There are the challenges associated with behavior change and the difficulty of altering ...

Behavioral change is essential in healthcare, especially with the influx of advances and technologies the promise to transform the system. But how should hospitals go about motivating change? BJ Fogg, ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Wondering if your teenager's mood swings are normal? Learn the signs of typical teen angst, what to watch for, and when to ...