PARIS — Launchmetrics is kicking off its Beauty Content Killers campaign, which spotlights diversity and inclusivity in beauty advertising. “We’re here to share the success stories and prove that ...
To receive the Vogue Business newsletter, sign up here. This story is part of a new series investigating the weak spots in the beauty industry, from colour diversity to disability-inclusive packaging.
As experts predict that 90% of online content could be generated by artificial intelligence by the year 2025, a major beauty brand is taking a stand against the use of AI in advertising. To mark the ...
In their most recent earnings calls, a number of publicly listed fashion and beauty companies indicated that they’re ready to start spending to various degrees on marketing again, having pressed pause ...
Women not having to put on makeup for work and spray themselves with perfume for date night amid continued social distancing will restrain the recovery in beauty and personal luxury advertising, ...
Worldwide ad spending on beauty products will rise to 2.7% this year and reach 4.7% in 2021, according to a new forecast from Publicis Media's Zenith agency. The gains follow a decline of 1.2% in 2017 ...
It’s so common we hardly ever notice it anymore. Look at almost any beauty advertising and you’ll see it: women portrayed in a soft-lit background with the focus on the product, as if the model lives ...
The bounceback in worldwide beauty and personal luxury ad spend will be limited to 1.7% this year due to a lack of consumer demand for cosmetic and fragrance products, according to a new report from ...