A new study has uncovered patterns in banks' TV commercials, decoding what different themes reveal about the lenders' strengths and weaknesses. If its findings are accurate, viewers should be ...

Against the backdrop of the housing slump, spreading credit woes and frenetic financial markets, a slew of banks and financial companies are running new ad campaigns for their services. Washington ...

PNC is dubbing itself “boring” in a new national advertising campaign. Amid recent turbulence in the banking industry, the Pittsburgh-based bank is “focused on being reliable and trustworthy," CEO ...

If you're watching the Super Bowl this Sunday, you might catch a familiar name — Berkshire Bank. The bank will air a new TV ad during Super Bowl LIX featuring Olympic gold medalist and Celtics player ...

Most bank advertising follows this theme: We're boring but dependable, so you can trust us to keep your money safe while it earns some interest. So we were surprised to see the ad that Steuben Trust ...