AMC Theatres reached a debt agreement on Friday that could help the heavily leveraged exhibition chain avoid or at least forestall a liquidity crisis. Under the deal, Silver Lake Group will purchase ...
AMC CEO Adam Aron said the organization plans to begin blocking off its best seats for customers who pay for their premium-tier programs.
After a somewhat similar pilot program received backlash three years ago, AMC has come up with a new strategy to reward their most spend-y customers with the best seats.