Pretty is used to tone down a statement and is in wide use across the whole spectrum of English. It is common in informal speech and writing but is neither rare nor wrong in serious discourse.
We can use pretty as an adverb, before an adjective or another adverb, meaning ‘quite, but not extremely’. It is informal: … That's a pretty hat you're wearing. The sofa was covered in very pretty flowery material. She's got such a pretty daughter. She looked pretty in a simple cotton dress.
When particularly stressed, the adverb pretty serves almost to diminish the adjective or adverb that it modifies, by emphasizing that there are greater levels of intensity.
The qualifying adverb pretty, meaning "fairly or moderately'' has been in general use since the late 16th century. Although most common in informal speech and writing, it is far from restricted to them, and often is less stilted than alternatives such as relatively, moderately, and quite.
Some common synonyms of pretty are beautiful, comely, fair, handsome, and lovely. While all these words mean "exciting sensuous or aesthetic pleasure," pretty often applies to superficial or insubstantial attractiveness.
Official audio for "Pretty Little Baby" performed by Connie Francis, from the album Connie Francis Sings Second Hand Love & Other Hits. 00:31 You can ask the...
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